Press Kit
Assets, facts, and context for journalists and content creators. Use freely for editorial coverage. Reach us at [email protected].
One-liner
LaceUp is an iOS app that lets runners import or build structured training plans and schedule them directly to Apple Watch as native guided workouts with pace and heart rate targets. Unlike subscription-based training services, your plan is a file you own — export it, share it, run it without a recurring fee.
Brand assets
Use these assets as-is. Do not modify colours, proportions, or add effects. Do not place on backgrounds that reduce legibility.
Brand colour: #F97316 (Sunrise Orange). Text: #FAFAFA on dark backgrounds. Do not use LaceUp or Thyngs marks to imply endorsement without prior agreement.
Key facts
| App name | LaceUp — And Run |
| Developer | Thyngs, Amsterdam |
| Platform | iOS 17+, Apple Watch (watchOS 10+) |
| Pricing | Free · Premium €4.99/mo or €29.99/yr · Lifetime €79.99 |
| Core feature | Structured training plan scheduling to Apple Watch via WorkoutKit |
| Plan formats | JSON import, in-app visual builder, AI generator (Claude), built-in templates |
| Data storage | 100% on-device (SwiftData). No account required. No cloud sync. |
| Health data | Reads HealthKit (workouts, HRV, resting HR) on-device only. Never transmitted. |
| Status | Pre-launch — App Store submission pending Developer Program enrolment |
About Thyngs
Thyngs is an Amsterdam-based indie software studio. LaceUp is its first consumer product, built after its founder got injured following an algorithmically generated marathon plan that prescribed 12×400m repeats on the first day of recovery. Rather than switch apps, he built one.
Thyngs products are built on the principle that your data and your tools should belong to you — portable, exportable, and not held hostage behind recurring fees.
Media contact
For review copies, interviews, screenshots, or additional assets:
Thyngs · Amsterdam, Netherlands
[email protected]